Pentahotels are urban, style- obsessed hotels across key destinations in Europe and Asia. Customers are the cool kids who don’t want to grow up. They don’t fit your Millennial or Gen Y compartments. They know which rules to bend, and which ones they can break- they do that and they love that.
Mission: Rebrand and deliver a visual look and tone of voice that reflects that of the black sheep of the hospitality industry who stand by black sheep travellers.
Cash Boom Bang! A youtube mini series produced with influencers that play as roommates that work through everyday problems- problems VW financial services can support and educate them on.
Egal ob Miete, neue Mitbewohner oder das gemeinsame Auto, in der Serie Cash Boom Bang von Volkswagen Financial Services dreht sich alles um Finanzthemen und -probleme und natürlich das gemeinsame Leben in einer WG.
VWFS asked for a design mechanic revamp that could be applied to cash boom bang content ( VWFS youtube series), VWFS online magazine, and general social media content. This illustration direction gave us more creativity with the content pieces addressing VWFS multiple services on all platforms.
With the soothing power of Ricola, anyone can yodel!
One of my favorite styles of illustration, is fashion design. It’s constantly inspires me and keeps me experimenting. The first two illustrations were for Schwarzkopf interior design campaign.